mamaearth
8 ARTICLES
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
12 Aug 2025
News explainers that stood out in 2024
Bluesky vs X, the UAE deluge, Adar Poonawalla’s investment in Karan Johar’s Dharma Productions and more.
30 Dec 2024
What ails Mamaearth?
The beauty and personal care company put up a remarkably poor show in its latest quarterly earnings. A macro consumption slowdown has led to some belated soul-searching.
17 Nov 2024
An influencer has called out Mamaearth. Maybe it’s time
Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.
06 Jun 2024
Indian consumer story is on a roll
2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.
28 Dec 2023
How to read Mamaearth
The personal care startup’s draft IPO papers have attracted much commentary and expectations of an overpriced issue. We cut through the noise.
06 Jan 2023
What Mamaearth got right
The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?
07 Dec 2022
Mamaearth’s strange, wide ambition
The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth
27 Jul 2020