Indian consumer story is on a roll

2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.

28 December, 20237 min
0
Google Preferred Source Badge
Share
Getting your Trinity Audio player ready...
Indian consumer story is on a roll

You may also like

Business
Story image

Epigamia’s Greek yogurt bet is finally paying off

A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.

Internet
Story image

boAt’s best days are behind it

The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.

Internet
Story image

D2C brands’ need-for-speed dilemma

Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?