About us

We tell ambitious, timely, deeply researched and well-written stories.
Our mission
The Morning Context is a research and media company. Our mission is to build an independent, credible media company, which tells stories that matter. On the internet, business and chaos. Paid for primarily by readers.
Most of our stories check one of the following boxes:
The story has an original point of view
The story covers new ground in critical analysis of the business
The story is an investigation into why something happened
The story makes sense of the complex world around us
About Us
In numbers
years of combined journalism experience
Meet the founding team
Priya is the promoter of Slowform Pte Ltd, the publisher of The Morning Context. She is a chartered accountant and a graduate of the Shri Ram College of Commerce. Priya specializes in international taxation and transfer pricing, where she has assisted clients on transfer pricing planning, complex advisories, litigation and representation across a broad range of industries. She has previously worked at EY and BMR Advisors.
Harveen is a writer and co-founder at The Morning Context. She is a graduate of the Shri Ram College of Commerce, the batch of 2015. Harveen has previously worked at The Ken and Mint. At The Morning Context, Harveen stays on top of all things media: traditional, digital and social. From the workings of The Viral Fever and Netflix India to the chaos in newsrooms and social media across the country, most of her writing is focused on decoding the media business. Occasionally, she also dabbles in the food and beverage sector and retail.
Pranav is a commissioning editor and co-founder at The Morning Context. He has previously worked as a writer and editor at The Ken and Mint, and is a graduate of the Asian College of Journalism and the Vellore Institute of Technology. At The Morning Context, he helps manage editorial operations, edits and commissions long-form stories, and writes at the intersections of technology, finance and culture.
Pradip is a writer and co-founder at The Morning Context. He is a graduate of the Indian Institute of Mass Communication, the batch of 2007. Pradip has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. Most of his writing is about making sense of chaos, while he occasionally dabbles in writing on agriculture and education. Some of his best stories have come at the intersection of technology and human endeavour. His subjects include gig economy workers, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave.
Saif is a writer and co-founder at The Morning Context. A graduate of IIT Roorkee, Rutgers University and the Indian School of Business, he has worked across technology, strategy and business functions during his career. He has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
Irshad is growth adviser and co-founder at The Morning Context, working with the team to build subscriptions and execute growth strategies. Having cut his teeth in journalism, he has subsequently worked in digital marketing and product functions with Star, HT Media and NDTV, growing and nurturing audiences upwards of 30 million cumulatively. He is a graduate of the Indian School of Business.
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