Muskaan Gupta

Muskaan Gupta

  • Writer
  • Delhi
  • 15 Articles

Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.

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The surprising decline of SUGAR Cosmetics

The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.

05 Oct 2025