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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
“I think as a founder, you get hardened as you go through this journey. I stuck around and I am happy that this played out. It is not easy and I can’t ascribe logic to why I stuck around. I think I told myself, this company will only shut down when I decide to shut it down and put a lock on it. Till that day comes, I am going to show up every day.”
This was what Rashmi Daga, the founder of FreshMenu, had to say in November 2023 about bringing her company back from the brink. Nearly three …
