What Mamaearth got right
The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?

More in Internet
You may also like
The intercity bus bet by Indian startups is having its moment
Gone are the days of ramshackle buses and spotty schedules. Startups now offer a viable alternative to rail and air travel. But the real test lies ahead as they are only getting started.
FRND wants to connect lonely Indians across small towns. Will it work?
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
An uneventful Reliance AGM that could not have been otherwise
Everyone seems to be disappointed with the company’s annual general meeting. With hands full and businesses that need further nurturing, this was not the time for big-bang announcements. And so it was.