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Detailed stories on technology startups, business and economic current affairs.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?

What ails Mamaearth? | Numbers improve at Mamaearth, but commentary doesn’t | Mamaearth parent reports a 34% drop in annual profit | Mamaearth’s oddball performance | After rebound, Honasa’s real test lies ahead
These headlines from our coverage of Honasa Consumer, Mamaearth’s operating company, offer a fair snapshot of what the company has been up to over the past 18 months. They leave you with the impression of a company that rarely misses a chance to disappoint—and, even when it doesn’t, there's still something lacking.
They also stand in stark contrast to this story's headline.
The beauty and personal care …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.