Devika Singh
- Writer
- 1 Articles
Devika Singh is a writer at The Morning Context who covers the retail and FMCG sectors. In her career spanning over 12 years as a business journalist, she has worked with NDTV, Business Today, Financial Express and Moneycontrol.
Featured Story
Shoppers Stop’s beauty segment loses its sheen
The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.
24 May 2026