An influencer has called out Mamaearth. Maybe it’s time

Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.

June 06, 20248 min
0
An influencer has called out Mamaearth. Maybe it’s time

You may also like

Internet
Story image

Nykaa and Mamaearth’s oddball performance

Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.

Internet
Story image

Does Nikhil Kamath’s investment in LehLah signal a turnaround for content commerce platforms?

Startups like LehLah and Wishlink are helping small creators monetise their content. Will this strategy work?

Internet
Story image

Numbers improve at Mamaearth, but commentary doesn’t

The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.