How Cars24 became the first unicorn in the second-hand car business

The full-stack platform for used cars has done many things right—from buying vehicles on the spot to offering finance for purchases. Will it survive the bumps on the road ahead?

A friend spent the better part of a year trying to sell his three-year-old Maruti Swift Dzire on online classifieds platform Olx and through an array of small used car dealers. Varying prices were quoted, all way below his expectations. Besides, the prices had no relation to the condition of the vehicle, and there was almost no system in place to check the car to determine its actual value. As time began to run out, he had no option but to give the car to a relative before flying out of the country. 

The tale is fairly commonplace. Selling or …

Author

Nikhil Varma

Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.

nikhil@mailtmc.com