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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
قصص آنية ومفصلة ومكتوبة بعناية من المنطقة
Timely, detailed and well-written stories from the region
Reliance Industries is all set to take Campa Cola global, starting with the Middle East. The conglomerate is looking to introduce India’s legendary soft drink brand to Bahrain and further expand to Oman and Saudi Arabia, according to a report published by The Economic Times last week.
In 2022, Reliance Industries had acquired Campa Cola for Rs 22 crore ($2.5 million) from New Delhi-based Pure Drinks Group. The idea was to revive the brand, and it seems to have worked. Campa Cola’s market share was over 10% in some states as of December 2024. Now, Reliance plans to take the …
آراء حول أحدث التطورات في الأعمال والاقتصاد من محرر الشرق الأوسط
Views on the latest happenings in business and economy from our ME Editor
