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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.
It may not be surprising that Indian consumers are shifting towards healthier and sustainable options when it comes to their shopping and the change is driven by Generation Z. But what’s surprising is that 43% of current consumer spending in India is driven by its Gen Z, who otherwise make up for just 27% of the population.
Brands have taken note of this generation’s purchasing power and are finetuning their products accordingly. These products vary from snacks to fashion to real estate. And it’s not just about their consumption prowess but also about the influence this generation wields over the …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
