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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
It is easy to buy companies. The hard part is to make them work for you.
Few would know it better than Tata Consumer Products. In February 2024, the Tata Group’s fast-moving consumer goods, or FMCG, arm acquired Capital Foods, the maker of Ching’s Secret and distributor of Smith & Jones products. At Rs 5,400 crore, or $568 million, it was TCPL’s most expensive acquisition ever, and came with a lot of euphoria and promises of “strong double-digit growth”. Two years later, Capital Foods has turned out to be just another run-of-the-mill company. Worse, it has been slowing down.
TCPL …
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In a surprise move on Wednesday, the Tata Sons chairman announced he will exit Bombay House at the end of his tenure in February 2027. He leaves at what is one of the most crucial times for the group.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
