Kama Ayurveda’s patient growth has not reaped the crop it hoped for
The Delhi NCR-based brand is a leading homegrown player in India’s luxury beauty market. Yet, it struggles to close a 3x revenue gap with bigger rival Forest Essentials or make profits after a two-decade-long run.
20 November, 2025•11 min
0
20 November, 2025•11 min
0

More in Internet
Internet
Leading e-commerce and quick-commerce platforms declare themselves dark-pattern free
With most of the 26 firms involved conducting a self-audit, experts warn of inconsistent enforcement and self-regulation risks.
You may also like
Internet
India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
Internet
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.
Internet
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.








