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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Delhi NCR-based brand is a leading homegrown player in India’s luxury beauty market. Yet, it struggles to close a 3x revenue gap with bigger rival Forest Essentials or make profits after a two-decade-long run.
Within India’s mind-bogglingly overcrowded beauty market, one segment remains a quiet niche, growing at its own pace: luxury. And the existence of this very category in India is thanks to largely two homegrown brands.
Forest Essentials and Kama Ayurveda, both Delhi NCR-based, have spent more than two decades building themselves into what they are today. Both enjoy a fairly successful brand recall for their luxury ayurveda products, standing up to international labels like MAC, Clinique or Estée Lauder in India. In that sense, Forest and Kama sit at the top of India’s homegrown luxury beauty league table. But that’s where …
The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
