Inside the shakeup at Netflix India

Netflix says it is doing alright. But a spate of top level exits in the last 18 months and disappointed content partners tell a vastly different story.

Srishti Arya probably didn’t see it coming. On a Thursday afternoon, on 20 May, the company announced that she was leaving Netflix India. What it didn’t say was that she had been fired. 

The move shocked almost everyone, from colleagues to rivals to the company’s partners. As news of her exit spread inside the company, it was met with disbelief. After all, in a short span of three years Arya had become one of the two faces of Netflix’s India business, and the reason for the company’s increasing closeness with Bollywood. In the three years she spent at Netflix, the …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai