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ShareChat and the mirage of microdramas
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
20 April, 2026•14 min
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20 April, 2026•14 min
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Pratilipi has 20 million stories but no big hits. Can microdramas deliver one?
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
