Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.
4 October, 2025•9 min
4
4 October, 2025•9 min
4
Getting your Trinity Audio player ready...

More in Internet
Internet
What did India’s AI Impact gathering achieve?
The country put on a show on the theme of artificial intelligence, which makes for excellent photos for social media and content for press releases. All that money, time and jet fuel spent could just have been an email.
You may also like
Internet
Sanchar Saathi was never the cure
Even though the government of India did a U-turn on the mandatory pre-installation of the anti-fraud app on all mobile phones sold or imported in the country, the larger problem of petty cybercrime remains grim.
Nation
Aadhaar all over again? Sanchar Saathi app mandate sets off privacy concerns
The Department of Telecommunications’ directive that every smartphone come pre-installed with the app follows a familiar pattern of ‘optional’ tools that turn mandatory in practice.
Business
Why Kotak Mahindra Bank is in a hurry to swallow IDBI
As growth flatlines, acquisition of the government-controlled lender may be the only way out for the Uday Kotak-promoted bank to stay relevant.








