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Founders Aditi Shrivastava and Ashwin Suresh talk about what it takes to run a content business in India, media valuations and their decision to sell the company.

The food and FMCG giant is set to be put into provisional liquidation. Abu Dhabi’s IHC and Emaar founder Mohamed Alabbar are now eyeing it.
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
There’s something for both pessimists and optimists in the QSR player’s Q3 results. Right now, it looks like a coin toss where this business will go next, which makes the euphoric market reaction seem out of place.