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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The world’s biggest digital advertising company has announced projects to save personalized ads, while satisfying a demand for privacy. Will it work?
Editor's note: Two weeks ago, Google announced the extension of its Privacy Sandbox initiative to Android. The news, which follows a similar announcement for its Google Chrome browser in January, deserves a great deal more attention than it has received. Privacy Sandbox includes a number of new tools and technologies meant to be the future of digital advertising, both on the web and on mobile, at the same time that a wave of privacy and regulatory concerns threatens the industry. Apple, in mid-2021, effectively killed the ability of advertisers and companies such as Facebook to track what users do across apps in order to better target them with ads; the iPhone maker had made it mandatory for apps to ask users for permission to track them elsewhere, and predictably almost everyone refused. Earlier still, starting in mid-to-late 2019, Apple’s Safari web browser started blocking third-party cookies, a move followed by Mozilla Firefox and some other smaller browsers. Third-party cookies, much like the advertising ID on iPhones, allowed advertisers and ad networks to follow a user across websites, gathering data on usage and …
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The Department of Telecommunications’ directive that every smartphone come pre-installed with the app follows a familiar pattern of ‘optional’ tools that turn mandatory in practice.
