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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
India’s e-commerce landscape is about to get a lot more exciting.
On 13 August, Google announced the launch of a new advertising tool called Commerce Media Suite (CMS) in India. The idea is to help retailers expand their reach and boost sales across e-commerce platforms. Currently, it is available to brands on instant-delivery platforms Blinkit, Zepto and Swiggy as well as online fashion retailer Myntra.
CMS essentially takes Google's Performance Max tool a notch higher. For the uninitiated, Performance Max allows advertisers to promote their products across Google’s many advertising channels—Search, Discovery, YouTube, Gmail and so on—based on how much …
The EV maker is turning to gig-worker rentals to absorb its scooter output. But questions on cost, competition and execution make its latest pivot uncertain.
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
The retailer has shrunk operations to fix its loss-making vertical. But a reduced presence risks hurting volumes in a segment dominated by Blinkit and Instamart.
