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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
Last week, Hindustan Unilever Limited acquired a 90.5% stake in premium beauty brand Minimalist for Rs 2,955 crore to boost its beauty and wellbeing portfolio. The remaining 9.5%, which is currently with the founders Mohit Yadav and Rahul Yadav, will also be acquired by HUL in the next two years.
HUL’s reason for the acquisition is straightforward. It wants to modernize its portfolio and capture a bigger chunk of the fast-growing market of young and well-informed consumers. And, Minimalist has managed to do, in under five years, what few other new skin-care brands have—it has not only been profitable from …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
