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The duo has reportedly raised the bid from Rs 1,600 crore to Rs 1,700-1,750 crore following a nudge from lenders to the bankrupt airline
The company has made its mark in apparel manufacturing and retail. Its future now rides on whether it can revive Forever 21 and Dockers in India.
Airtel is pushing up ARPU and shedding low-paying users, while Jio is holding prices and chasing volumes. Both strategies come with limits.