The convenient fiction and the threat of JioTV+

Anything can happen with Reliance Jio, but a single sign-in for the plethora of India’s streaming services bundled into one JioTV+ is not quite real (yet).

A Reliance Industries Ltd annual general meeting is theatre.

For the 43rd AGM, held on 15 July, the theatre was entirely online. Streaming to millions of Indians interested in India’s richest family putting on a show of corporate success. Of the many remarkable moments, one in particular stood out. When Akash Ambani, the son of Mukesh Ambani, revealed a new service called JioTV+. He put on a fine display, opening 12 apps on the giant screen behind him, from Netflix to Amazon Prime to Disney+ Hotstar to Zee5. Ambani searched for a Bollywood heartthrob, Ranbir Kapoor, which led to a …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai