/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Editor's note: “The best thing about me is me”, with apologies to Ricky Martin, could well be Google’s tagline. For long the company created (or acquired) products that went on to become the default choice in their domain—search, advertising, online videos and even email. The company was built around building great products and then having customers line up. But that’s not how enterprise solutions work. Marketing, winning deals and managing customer relations, especially with larger corporations, is an entirely different ball game. Chief information officers and technology heads don’t care about fancy app showcases, they want an approachable pitch with better sales partners, customized contracts and real support. In the years since Google entered the cloud computing market, it’s remained a distant third behind Amazon Web Services, or AWS, and Microsoft’s Azure. For a company that has a tendency of dropping products that don’t give it a dominant position, this is an irksome position indeed. In fact, The Information reported in December 2019, the top brass at Google’s parent company Alphabet Inc. debated exiting the cloud business entirely, during meetings in 2018. …
Editor's note: “The best thing about me is me”, with apologies to Ricky Martin, could well be Google’s tagline. For long the company created (or acquired) products that went on to become the default choice in their domain—search, advertising, online videos and even email. The company was built around building great products and then having customers line up. But that’s not how enterprise solutions work. Marketing, winning deals and managing customer relations, especially with larger corporations, is an entirely different ball game. Chief information officers and technology heads don’t care about fancy app showcases, they want an approachable pitch with better sales partners, customized contracts and real support. In the years since Google entered the cloud computing market, it’s remained a distant third behind Amazon Web Services, or AWS, and Microsoft’s Azure. For a company that has a tendency of dropping products that don’t give it a dominant position, this is an irksome position indeed. In fact, The Information reported in December 2019, the top brass at Google’s parent company Alphabet Inc. debated exiting the cloud business entirely, during meetings in 2018. …
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
