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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
“The best thing about me is me”, with apologies to Ricky Martin, could well be Google’s tagline. For long the company created (or acquired) products that went on to become the default choice in their domain—search, advertising, online videos and even email. The company was built around building great products and then having customers line up.
But that’s not how enterprise solutions work. Marketing, winning deals and managing customer relations, especially with larger corporations, is an entirely different ball game. Chief information officers and technology heads don’t care about fancy app showcases, they want an approachable pitch with better sales …
