For a while now, Flipkart-owned online fashion retailer Myntra has been trying to disrupt the age-old practices of the fashion industry with data and machine learning. Prior to the pandemic, Myntra had migrated its entire data platform, including supply chain management, inventory and website capabilities, to Microsoft Azure cloud.
Microsoft Azure is now able to provide brands with consumer insights that take into account variables like a consumer’s location, weather patterns, and what other consumers with similar parameters are buying.
“We’re no longer following the traditional seasons of the fashion industry. The calendar has been expedited; it is no longer …
Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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