Oversize #19: Industry-specific cloud offerings are the next big thing

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Editor's note: For a while now, Flipkart-owned online fashion retailer Myntra has been trying to disrupt the age-old practices of the fashion industry with data and machine learning. Prior to the pandemic, Myntra had migrated its entire data platform, including supply chain management, inventory and website capabilities, to Microsoft Azure cloud. Microsoft Azure is now able to provide brands with consumer insights that take into account variables like a consumer’s location, weather patterns, and what other consumers with similar parameters are buying. “We’re no longer following the traditional seasons of the fashion industry. The calendar has been expedited; it is no longer an annual calendar, in many ways it is a weekly calendar,” Amar Nagaram, CEO of Myntra, said last year. Nagaram says that the company is trying to learn about its consumers at an individual level so that it can offer them a personalized fashion shopping experience. And, to achieve the so-called holy grail of the retail experience, Myntra is banking on Microsoft Cloud. Last week, Microsoft rolled out three industry-specific cloud offerings—Microsoft Cloud for Financial Services, Microsoft Cloud for Manufacturing, …