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Mickey Mouse and TikTok
3 October, 2019•3 min
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3 October, 2019•3 min
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Editor's note: The Walt Disney Company doesn’t want to be in bed with TikTok anymore. Globally. Last month, Disney sent out an internal note, a copy of which The Morning Context has seen, saying that it is putting on hold all advertising and campaigns on the platform, till further notice. In the email the company said that the global privacy team has flagged several concerns with the platform, and so there must be an immediate stop on all advertising and promotions, including activities aimed at children. From the note: “There are several investigations currently spanning three continents. Allegations of predators, data disclosure, and other child safety issues have been increasing over the last several weeks. There are some tangential legal concerns about children’s privacy if TikTok is not implementing its privacy enhancements as required by the US Federal Trade Commission.” TikTok has been under fire on privacy concerns, especially in the context of how it collects data from children and how it uses that information. In February, ByteDance, the Beijing-based company which owns TikTok, agreed to pay $5.7 million in a settlement …
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