/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Bengaluru-based company has gone from being a promising D2C jewellery brand to a shadow of its former self, thanks to a much-delayed, haphazard expansion strategy
Melorra is in a spot.
The direct-to-consumer jewellery startup hasn’t been paying its employees, according to a current employee and a former one, who spoke on condition of anonymity. Some employees have also taken to social media platforms like LinkedIn and X (formerly Twitter) to air their grievances. Apart from that, data from the Employees Provident Fund Organisation shows that the Bengaluru-based company hasn’t paid its employees PF money since the beginning of the ongoing fiscal (Melorra is yet to file its financials for the two preceding fiscal years).
That’s not all. Its valuation has dropped as much as 10x …
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?
The country’s top VC funds are flush with new fundraises. They must now find opportunities to invest, but that’s easier said than done.
