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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
For years, the B2B grocery startup stayed put in Bengaluru to perfect its business model. It then took it to multiple cities in India. The company has now scaled back, learning valuable lessons along the way.
Jumbotail, the Bengaluru-based startup that supplies grocery items to kirana stores, has scaled back its operations. Early last year, the company grew to 50 cities in India; that number now stands at 21, with close to 35% of the business coming from Bengaluru alone. It has exited markets like Delhi-NCR, Punjab and Tamil Nadu completely.
This is not the only business that has taken a haircut. Jumbotail has also scaled down the number of its J24 stores. These are basically local kirana shops that Jumbotail has turned into modernized convenience stores selling groceries directly to customers. Again, early last year, …
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