/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Netflix’s India strategy has been criticized in recent times as ineffective at best. Monika Shergill and Srishti Behl Arya say they aren’t driving blind.
Editor's note: I wasn’t expecting Netflix to come back with a yes. Not this quickly, at least. For a company known to hold its cards close to its chest, there had to be some back-and-forth on the idea of a candid interview. There wasn’t. And as it turned out, Netflix and its executives had a lot to say, to make their case against a bagful of conflicting opinions on their performance and their India content strategy. If you are a viewer, you might feel almost as if Netflix broke a great promise of bringing to you the kind of elevated and widely acclaimed shows that it is known for. A Stranger Things from India, or a version of House of Cards. Perhaps a Narcos. Barring a couple of shows that broke some ground, that hasn’t happened. If you are a social media user, chances are high that you have ridiculed Netflix originals like Indian Matchmaking, a docuseries based on an elite matchmaker and her clients. If you are a writer with column space in a popular publication, you may have expressed your …
Netflix’s India strategy has been criticized in recent times as ineffective at best. Monika Shergill and Srishti Behl Arya say they aren’t driving blind.
Editor's note: I wasn’t expecting Netflix to come back with a yes. Not this quickly, at least. For a company known to hold its cards close to its chest, there had to be some back-and-forth on the idea of a candid interview. There wasn’t. And as it turned out, Netflix and its executives had a lot to say, to make their case against a bagful of conflicting opinions on their performance and their India content strategy. If you are a viewer, you might feel almost as if Netflix broke a great promise of bringing to you the kind of elevated and widely acclaimed shows that it is known for. A Stranger Things from India, or a version of House of Cards. Perhaps a Narcos. Barring a couple of shows that broke some ground, that hasn’t happened. If you are a social media user, chances are high that you have ridiculed Netflix originals like Indian Matchmaking, a docuseries based on an elite matchmaker and her clients. If you are a writer with column space in a popular publication, you may have expressed your …
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Highlights from Abu Dhabi Finance Week, Qatar’s new (and bolder) AI ambition and the bid for Warner Bros. Discovery.
Indians who are among the world’s largest consumers of free tech products and also significant beneficiaries of free markets suffer from a poor understanding of both technology and accountability. Separately, Aamir Khan breaks a paradigm with a YouTube release.
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Highlights from Abu Dhabi Finance Week, Qatar’s new (and bolder) AI ambition and the bid for Warner Bros. Discovery.
Indians who are among the world’s largest consumers of free tech products and also significant beneficiaries of free markets suffer from a poor understanding of both technology and accountability. Separately, Aamir Khan breaks a paradigm with a YouTube release.
