Has Netflix really fumbled India?

Netflix’s India strategy has been criticized in recent times as ineffective at best. Monika Shergill and Srishti Behl Arya say they aren’t driving blind.

I wasn’t expecting Netflix to come back with a yes. Not this quickly, at least. For a company known to hold its cards close to its chest, there had to be some back-and-forth on the idea of a candid interview. There wasn’t. And as it turned out, Netflix and its executives had a lot to say, to make their case against a bagful of conflicting opinions on their performance and their India content strategy. 

If you are a viewer, you might feel almost as if Netflix broke a great promise of bringing to you the kind of elevated and widely …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai