(De)Licious so far, but bumps ahead

The online meat delivery company has seen business boom during the pandemic. It now wants to expand to new markets and build an offline presence. How far can it go?

The Ghazipur meat market, smack on the border between Delhi and Uttar Pradesh, is the National Capital Region’s largest for chicken and seafood. It is definitely not for the faint of heart, standing cheek by jowl with a landfill that towers over 65 metres and with a stench so overpowering it is akin to being kicked in the solar plexus. One has to traipse over blood and discarded body parts of what were once whole organisms. 

To varying degrees, that more or less sums up what buying meat at a wet market entails. 

An off-putting experience, at best, it was …

Author

Nikhil Varma

Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.

nikhil@mailtmc.com