Next on Prime Video in India: Everything?

Amazon is planning a big content play with Indian streaming companies; the latter are in a quandary.

Chaitanya Divan has his task cut out.

Earlier this year, the broadcasting executive was hired by Amazon to make its Prime Video platform a one-stop shop for video streaming subscriptions in the country. The Seattle-based company is planning to launch its Prime Video Channels service in India. In doing so, Amazon Prime wants to become an online marketplace for subscription-led streaming platforms. 

According to at least four people privy to these conversations, Amazon has already reached out to “everyone in town”. Disney-owned Hotstar, Sony Pictures’ SonyLIV, Zee-owned Zee5, Balaji Telefilms-operated AltBalaji, Bengali video-on-demand platform Hoichoi, Shemaroo Entertainment’s digital platform Shemaroo …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai