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Elon Musk's Tesla has chosen a lean, retail-only strategy for India. It seems to be a sensible business choice.

The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
Delays, quality complaints and thin deliveries of the Apache RTX 300 risk eroding trust just as India’s third largest two-wheeler maker tries to move upmarket.
The company’s two-wheeler sales are evaporating. But its founder is reframing it as a necessary step to achieve profitability. All while trying to pivot towards becoming a company that sells lithium-ion cells instead of automobiles.