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The consumer goods giant will buy the remaining 9.5% in the next two years while Minimalist founders Rahul Yadav and Mohit Yadav continue to run the business.

The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
Slowing growth, weakening store metrics and a puzzling fundraise point to the retailer losing some of its post-Zudio sheen.