Britannia’s market share focus could pay off in 2025
All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.
25 December, 2024•7 min
0
25 December, 2024•7 min
0

More in Business
Business
UAE conglomerates set their sights on India
A series of new investments earmarked for India, good and bad news from Saudi Arabia and AI deals at Davos, among other updates.
You may also like
Business
The hidden debt behind rural India’s ‘prosperity’
How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.
Internet
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
Business
GST Bachat Utsav is a colossal oversell
Beyond marginal savings for consumers, the promises held out by the GST cuts are a tall order. Maybe even delusional.








