How HDFC Ergo and Zopper scored an own goal with a harebrained scheme

The promise of a full refund on an Apple Watch for those walking 15,000 steps a day has turned into an unmitigated PR disaster for both companies after they failed to keep their word, citing vague and arbitrary reasons.

February 09, 202511 min
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How HDFC Ergo and Zopper scored an own goal with a harebrained scheme

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