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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Magnesium supplements have been around for centuries but they have become increasingly popular in recent years.
People on social media are raving about the benefits of yet another supplement: magnesium. It is being touted as a cure to help reduce stress and improve sleep. The use of magnesium as a supplement is centuries old and while there is some evidence that it might be helpful to some extent, you probably should look elsewhere first if you face those problems.
Ever since the COVID-19 pandemic struck, researchers around the world have reported an increase in sleep disorders. Upended routines, more screen time, increased alcohol consumption and dissolving boundaries between work and private life are being stated as …
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
The screenless fitness band has turned into a Gulf-wide phenomenon—powered by regional capital, health culture and a tech-savvy consumer base.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
