/
•
•
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
21 December, 2025•10 min
0
21 December, 2025•10 min
0
Getting your Trinity Audio player ready...
Why read this story?
Editor's note: This story is essential reading for anyone building a D2C company in India. Understand the reasons why today you are in a much better place to join the incumbents instead of competing with them endlessly. This copy is also for business strategy enthusiasts, venture capital investors, M&A advisors and, most definitely, folks working at large FMCG companies. Learn how new trends and consumer preferences are reshaping strategy playbooks across companies.
More in Internet
Internet
Careem's super app faces a slowdown
The Mideast tech giant is scaling back verticals in Saudi Arabia and possibly rethinking global operations.
You may also like
Business
Are Trent’s best days behind it?
Slowing growth, weakening store metrics and a puzzling fundraise point to the retailer losing some of its post-Zudio sheen.
Internet
An indebted Captain Fresh seeks an IPO bailout
The seafood company solved its demand problem by aggressively buying global distributors. Now it has a financing problem that it can't solve without public money.
Internet
D2C brands’ need-for-speed dilemma
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?