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Detailed stories on technology startups, business and economic current affairs.
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The Advertising Standards Council of India has released dos and don’ts for any ad on “virtual digital assets”. How does that play out?
They’re everywhere. On your phone, all over social media and even your morning paper. There isn’t anyone today who hasn’t seen a crypto advertisement somewhere. In fact, crypto firms were able to sell you claims about outlandish returns, all without any accountability.
The Advertising Standards Council of India is clearly unhappy with that. Today, ASCI released a set of guidelines for ads related to “virtual digital assets'', effective 1 April. Given how crypto investments and products are picking up across India, we decided to break our regular publishing schedule and put out this note.
A few key points in ASCI’s …
