Under pressure, Byju’s sales machinery is showing cracks

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Editor's note: before breaking for the lunch, ensure everyone is at 4 bookings No one will leave for lunch without meeting me After 7pm, if i see anyone on break, you will be suspended from next day, its our session time and you have no sense of responsibility No need to report to office from tomorrow Say no to follw up Let’s not leave any cx available at hand without closing. Need you all to be super aggressive. These are snippets from some conversations between managers and salespeople at Byju’s offices in Bengaluru.  Swearing is common. Shouting is the permanent background score. Managers openly threaten to make a salesperson—business development associate, or BDA, in corporate speak—“suffer” and with other consequences, including asking the human resources department to put them on performance watch, if they don’t toe the line.  “All of it emanates from the incessant pressure of targets,” says one salesperson, asking not to be named. “If you meet your initial target, a new target is given. It is a never-ending race to the top no one can see. It is complete …