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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The scale of Udaan’s funding-fuelled growth is unmatched in the B2B space. We dive into the concerns and a potential path to profit.
Editor's note: While online retail companies—Flipkart-Myntra, Amazon, BigBasket, JioMart, etc.—fight flashy battles over the relatively small consumer e-commerce market, the past few years have seen investor interest surge in B2B, or business-to-business, e-commerce. The market size touted is huge—usually upwards of $600 billion in trade between brands, wholesalers and retailers. And the biggest bet by far in B2B e-commerce is Udaan. When three ex-Flipkart executives launched the B2B e-commerce marketplace Udaan four years ago, they wanted to go beyond the listings/classifieds model, where the marketplace earns revenue only for generating leads. Say, like an Indiamart. There were four key operational and business ideas that shaped how Udaan grew, and drove investors to pump in close to a billion dollars over the years: There was a gap in the B2B e-commerce space in terms of managing selection, pricing and market making (matching sellers with buyers) by category and region.Brands were sitting on huge cost structures owing to distribution and their own extensive sales teams on the ground—by digitizing the buying process and offering deliveries, Udaan could offer a more efficient alternative.Brands work on …
The scale of Udaan’s funding-fuelled growth is unmatched in the B2B space. We dive into the concerns and a potential path to profit.
Editor's note: While online retail companies—Flipkart-Myntra, Amazon, BigBasket, JioMart, etc.—fight flashy battles over the relatively small consumer e-commerce market, the past few years have seen investor interest surge in B2B, or business-to-business, e-commerce. The market size touted is huge—usually upwards of $600 billion in trade between brands, wholesalers and retailers. And the biggest bet by far in B2B e-commerce is Udaan. When three ex-Flipkart executives launched the B2B e-commerce marketplace Udaan four years ago, they wanted to go beyond the listings/classifieds model, where the marketplace earns revenue only for generating leads. Say, like an Indiamart. There were four key operational and business ideas that shaped how Udaan grew, and drove investors to pump in close to a billion dollars over the years: There was a gap in the B2B e-commerce space in terms of managing selection, pricing and market making (matching sellers with buyers) by category and region.Brands were sitting on huge cost structures owing to distribution and their own extensive sales teams on the ground—by digitizing the buying process and offering deliveries, Udaan could offer a more efficient alternative.Brands work on …
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.
After 19 investment rounds and over $2.1 billion raised, the kirana supply startup’s investors seem to finally be in the mood to collect their dues. What happens next?
The B2B marketplace has done almost everything right, attracting value investors like Pulak Prasad. Yet, the stock continues to languish.
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.
After 19 investment rounds and over $2.1 billion raised, the kirana supply startup’s investors seem to finally be in the mood to collect their dues. What happens next?
The B2B marketplace has done almost everything right, attracting value investors like Pulak Prasad. Yet, the stock continues to languish.
