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A lot of money was spent on building a home-grown social media success story. The only thing that got built was fundraising pitch decks.

The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.