It’s been a problem that’s cried out for a fix for the longest time. Organizations in highly regulated industries in India—with stringent compliance and data sovereignty requirements—have not been able to tap one of the industry’s leading contact centre as a service, or CCaaS, platforms.
CCaaS solutions are essentially used by customer service and telemarketing centres, employee service and support centres, help desks, and other types of structured communications operations commonly referred to as “call centres”.
That changes now. Last week, Genesys launched new cloud capabilities in India, allowing businesses to deliver digital-first customer experiences using its Genesys Cloud, an …
Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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