/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The list includes a brand that promotes “Linkedin influencers” and another that is run by a former publicist of the prime minister.
The Narendra Modi government is working with four influencer marketing agencies to promote its programmes and schemes, as reported by The Morning Context last week. Now, it has shared their names.
The revelation came on Wednesday in a reply to a question by Mala Roy, the Trinamool Congress MP from Kolkata Dakshin, during the ongoing monsoon session of Parliament.
In his reply, the minister of state for electronic and information technology Rajeev Chandrasekhar said that the government received bids from 14 private companies. Four were selected and 10 bids are still “under evaluation”.
The selection of the marketing agencies is …
Influence cannot be manufactured through diaspora networks, carefully branded events or political donations. It requires honesty and credibility.
Beyond marginal savings for consumers, the promises held out by the GST cuts are a tall order. Maybe even delusional.
Adani and Zoho pausing their plans is a sign that a lot needs to be done before semiconductor fabrication is a viable business.
