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Faced with allegations of being a deposit business, the digital gold-focused startup finds itself at a crossroads.


With competition in the segment intensifying, the chief business development officer of India’s largest exchange unpacks the bourse’s strategy going forward.
Fintech startups have only been able to corner a small part of the value in gold-linked financial products like gold loans and digital gold even as gold prices have shot up. Regulatory changes may pose a further challenge.
The three-year-old startup that allows micro-investments in digital gold is struggling to keep users hooked to its core offering. Worse, an attempt at diversification has come to nought