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Released by Bessemer Venture Partners, the report highlights the online retail sector as a key part of the country's trillion-dollar opportunity in the digital economy.

India's e-commerce market is set to reach $300 billion by 2030, says a consumer trends report released by Bessemer Venture Partners. Titled “Click, watch and shop: The consumer opportunity in India”, the report points to online commerce as being key to a projected trillion-dollar digital opportunity for India.
E-commerce in India has already shown momentum. The market’s growth from $30 billion in 2020 to $123 billion in 2024 indicates a fundamental shift in consumer behaviour, according to the report.
A crucial driver of this growth is the rise of quick commerce. Here, the report highlights the role of Blinkit, Zepto, …
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.