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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Snapchat wants to make augmented reality mainstream in India. It is educating and evangelizing, but success is far in the future.
Editor's note: On a cold Friday morning in Mumbai, Durgesh Kaushik settles into his chair and launches into a well-versed speech on the company’s core values. An old marketing hand, Snapchat’s India managing director comes from nearly 17 years of experience of working with the likes of Reliance Jio and Facebook. On a video call, his demeanour is as quiet as Snapchat India’s turnaround over the past three years. In early 2019, Snapchat only had 5 million monthly active users in India, according to a person closely associated with the California-headquartered private messaging company. Late last year, the company announced it had hit 100 million monthly active users in India. This should make it the company’s largest market, according to the person quoted above, who asked not to be named; Snapchat declined to confirm. The platform has upwards of 500 million monthly active users globally. “You probably only noticed the growth in the last six months,” says Kaushik. “But the reality is that we started seeing momentum right at the onset of the India operations. We have seen more than 100% year-on-year …
Snapchat wants to make augmented reality mainstream in India. It is educating and evangelizing, but success is far in the future.
Editor's note: On a cold Friday morning in Mumbai, Durgesh Kaushik settles into his chair and launches into a well-versed speech on the company’s core values. An old marketing hand, Snapchat’s India managing director comes from nearly 17 years of experience of working with the likes of Reliance Jio and Facebook. On a video call, his demeanour is as quiet as Snapchat India’s turnaround over the past three years. In early 2019, Snapchat only had 5 million monthly active users in India, according to a person closely associated with the California-headquartered private messaging company. Late last year, the company announced it had hit 100 million monthly active users in India. This should make it the company’s largest market, according to the person quoted above, who asked not to be named; Snapchat declined to confirm. The platform has upwards of 500 million monthly active users globally. “You probably only noticed the growth in the last six months,” says Kaushik. “But the reality is that we started seeing momentum right at the onset of the India operations. We have seen more than 100% year-on-year …
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
