Parking the headline “GMV” numbers for now, we analyse what the Diwali sales so far portend for Indian retail.
For Indian e-commerce, the October-November festive sales period is akin to the finals of a tournament. Walmart-owned Flipkart and Amazon’s Indian arm spend months prepping every year for the Diwali extravaganza. Year after year, each boasts ever greater numbers of customers, sellers, shipments, and near-magical sales figures, which should be taken with a pinch of salt; at the same time, though, what happens during these sales gives us a valuable peek into the state of online retail.
As always, we talk to brands, sellers, analysts and executives, and pull together the most interesting observations and (realistic) numbers over a series …
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
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saif@mailtmc.com
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