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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The apartment security app has turned to ads for survival and its next fundraising pitch. So far, investors have stayed away and users are crying foul.
Editor's note: MyGate users are exasperated. In recent months, the apartment society management app has been sending advertisements as push notifications to its users. “Start your child’s learning journey with KLAY Schools!!” or “8 hours left! Get vitamin tests at Rs 199” or “Get groceries in 15-30 minutes with Swiggy”. Users, however, don’t want to be bombarded with advertisements. What makes their experience using MyGate worse is that there is no real option to turn the notifications off. If they do, it would render the fundamental purpose of the app—managing the entry and exit of visitors—useless. Such has been the barrage of complaints that co-founder Abhishek Kumar took to LinkedIn to respond to users. He said users can’t have it both ways. Either they pay up to stop seeing advertisements or use the app for free and be served advertisements. This didn’t go down well. People don’t like being told they are cheap. Kumar edited his post later with takeaways, after loads of people criticized the move and suggested changes in the comments. His main point—pay a fee for an ad-free experience—remains …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
