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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In the face of a severe liquidity crunch and CXO exits, the electric ride-hailing company is exploring the option of trading its brand equity for survival.
Desperate times call for desperate measures. An apt description, according to four people with direct knowledge of developments, of what’s playing out at BluSmart.
They tell The Morning Context that India’s first all-electric ride-hailing startup has started removing its branding from vehicles as it plans to run them on Uber’s platform. All four people have been associated with BluSmart in the past and requested anonymity for fear of retribution. The Morning Context has also sourced images from BluSmart’s hubs, where workers are seen replacing the company’s branding on its cars with Uber’s.
“Earlier this week, at BluSmart’s Sarjapur hub in …
As Rapido and Uber pull ahead, falling traction and mounting financial stress leave Ola with few options.
The popular super app startup is seeing widening losses, Dubai’s financial zone wants more wealth and Aramco’s big quarter.
A Delivery Hero deal will hand the American company control of "Talabat", setting off a turf war with regional rivals in the small but lucrative market.
