Ather is gunning for the mainstream
The Bengaluru-based startup is looking to widen its appeal with a more affordable, mass-market product. By doing so, can it take on rivals with deep pockets?
December 12, 2023•17 min
0
December 12, 2023•17 min
0

More in Internet
Internet
A guide to understanding Dubizzle’s high-profile public listing
The popular classifieds company has just announced a public offering in Dubai and filed its prospectus. We take a look at its trajectory and timing.
You may also like
Business
From Sterlite to Serentica, Pratik Agarwal is stitching together a power ensemble
After a headline solar acquisition this week, Anil Agarwal’s nephew is slowly becoming a prominent name in the power sector.
Business
Mahindra’s moonshot is also a hedge
In the midst of a dream run, the unveiling of its latest SUV platform is a dead giveaway—the automaker is not taking its success for granted.
Business
The legal and not-so-legal takeover of the UAE by Chinese cars
Cheaper, high-tech cars from China have flooded the UAE auto market in the past few years—sometimes entering through the back door.